DPDPA Compliance for E-Commerce Platforms
Consumer Data Protection at Scale
"E-commerce platforms process millions of transactions daily. Each transaction is a consent and privacy event."
E-commerce platforms operate at massive data scale, processing personal data across the entire customer lifecycle—from browsing to post-purchase support. DPDPA compliance must be embedded in every touchpoint.
1E-Commerce Data Lifecycle
Map DPDPA requirements to each stage of the customer journey.
- Browsing: Cookie consent, analytics disclosure
- Account creation: Registration consent, privacy policy acceptance
- Purchase: Payment data handling, address collection
- Fulfillment: Third-party logistics data sharing
- Marketing: Separate opt-in for promotional communications
- Support: Customer service data retention
2Marketplace vs. Inventory Model
Compliance architecture differs based on business model.
- Inventory model: Platform is sole Data Fiduciary
- Marketplace model: Platform and sellers may both be Fiduciaries
- Marketplace: Seller access to customer data requires disclosure
- Marketplace: DPAs required with seller partners
- Both: Logistics partners are Data Processors
Marketplace Complexity: Customers may not realize their data is shared with sellers. Transparent disclosure prevents regulatory and reputational risk.
Key Takeaways
E-commerce consent must cover entire customer lifecycle
Marketplace models create complex Fiduciary relationships
Marketing requires separate opt-in consent
Logistics partners require DPA coverage
Payment data attracts additional PCI-DSS requirements
Statutory References
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