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Design

How to Implement Privacy by Design

Embedding data protection into systems and processes from inception

19 min read
Updated 5 January 2025

Executive Summary

Privacy by Design means considering data protection throughout the design and development of systems, products, and processes rather than addressing privacy as an afterthought. This proactive approach typically results in better outcomes at lower cost than retrofitting privacy controls. This guide addresses practical implementation of privacy by design principles.

Key Takeaways

  • 1
    Integrate privacy review into existing development and procurement processes
  • 2
    Apply data minimisation principles from project inception
  • 3
    Design for transparency, user control, and security by default
  • 4
    Document privacy design decisions for accountability
  • 5
    Train development teams on privacy by design principles

1The Privacy by Design Framework

Privacy by Design encompasses seven foundational principles: proactive not reactive, privacy as default, embedded into design, full functionality, end-to-end security, visibility and transparency, and respect for user privacy. These principles guide decision-making throughout design and development.

2Integrating Privacy into Development Processes

Privacy by Design is most effective when integrated into existing workflows rather than treated as a separate track.

1

Requirements Phase

Include privacy requirements alongside functional and technical requirements from project inception. What data is needed? What protections are required?

2

Design Review

Include privacy review as a standard design gate. Assess privacy implications before finalising architecture and data flows.

3

Development Standards

Establish coding standards and development practices that embed privacy protections. Security coding guidelines often address privacy considerations.

4

Testing

Include privacy testing in quality assurance. Test access controls, data handling, and consent mechanisms alongside functionality.

5

Deployment Review

Before launch, verify that privacy requirements have been implemented as designed.

Practical Tips

  • Work with project management to add privacy checkpoints to existing methodologies
  • Provide privacy checklists that teams can self-apply early in development

3Data Minimisation in Design

Collect only what is necessary and retain it only as long as needed.

1

Purpose Definition

Before designing data collection, clearly define processing purposes. What problem are we solving? What decisions will this data support?

2

Necessity Assessment

For each proposed data element, assess whether it is truly necessary for the defined purpose. Challenge assumptions about what is needed.

3

Collection Design

Design collection interfaces to gather only necessary data. Avoid collecting optional or nice-to-have data by default.

4

Retention Design

Build in retention limits from the start. Design for data deletion, not indefinite accumulation.

5

Anonymisation Opportunities

Identify where anonymisation or aggregation can serve purposes without retaining identifiable data.

4Privacy Protective Defaults

Default settings should provide maximum privacy protection. Users who do not engage with settings should be protected.

1

Sharing Defaults

Default to not sharing data with third parties. Require affirmative user action to enable sharing.

2

Visibility Defaults

For user-generated content, default to private or restricted visibility rather than public.

3

Collection Defaults

Disable optional data collection by default. Let users opt in to enhanced services that require additional data.

4

Retention Defaults

Default to shorter retention periods. Offer extended retention as an option for users who want it.

5Transparency and Control Features

Design features that make data practices visible and controllable.

1

Privacy Dashboards

Provide interfaces where users can see what data is collected about them and how it is used.

2

Settings Accessibility

Make privacy settings easy to find and use. Do not bury controls in complex menus.

3

Activity Logs

Consider providing users with logs of how their data has been accessed or used.

4

Export Capabilities

Build data portability features that let users extract their data in usable formats.

5

Deletion Controls

Provide self-service deletion capabilities where appropriate, enabling users to exercise erasure rights directly.

6Security Integration

Security is foundational to privacy protection. Design with security from the start.

1

Threat Modeling

Identify potential threats to personal data during design. Address threats through architecture and controls.

2

Access Control Design

Implement principle of least privilege. Users and systems should access only data necessary for their function.

3

Encryption Planning

Identify where encryption is needed for data at rest and in transit. Design key management from the start.

4

Secure Development Practices

Apply secure coding practices that prevent common vulnerabilities exposing personal data.

7Documentation and Accountability

Document privacy design decisions to support compliance demonstration and institutional knowledge.

1

Design Decisions

Record privacy-related design decisions including alternatives considered and rationale for choices made.

2

Risk Assessments

Document privacy risk assessments conducted during design, including DPIA where applicable.

3

Implementation Records

Maintain records of how privacy requirements were implemented and tested.

4

Change Management

Document how privacy considerations are addressed when systems change post-launch.

Frequently Asked Questions

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