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How to Implement Data Minimization

Collecting only what is necessary and avoiding data accumulation

14 min read
Updated 2 January 2025

Executive Summary

Data minimisation is the principle of collecting only personal data that is necessary for the specified purpose and not retaining it beyond that necessity. This reduces privacy risk, simplifies compliance, and often improves user experience. This guide addresses practical approaches to implementing data minimisation across the data lifecycle.

Key Takeaways

  • 1
    Challenge assumptions about what data is actually needed
  • 2
    Design collection interfaces to gather only essential information
  • 3
    Implement technical controls that prevent unnecessary collection
  • 4
    Regularly review existing data holdings for minimisation opportunities
  • 5
    Consider anonymisation where aggregated or anonymised data can serve purposes

1Understanding Data Minimisation

Data minimisation encompasses three dimensions: collect only necessary data, use data only for specified purposes, and retain data only as long as necessary. This creates constraints at collection, processing, and retention stages. The principle recognises that data you do not hold cannot be breached, misused, or become a compliance burden.

2Assessing Collection Necessity

Before collecting any personal data, rigorously assess whether collection is necessary.

1

Define the Purpose

Clearly articulate what purpose the data will serve. Vague purposes like 'improving services' do not support necessity assessment.

2

Question Each Element

For each proposed data element, ask whether the purpose can be achieved without it. Can we deliver the service without date of birth? Without phone number? Without address?

3

Distinguish Necessary from Useful

Data that would be useful is not the same as data that is necessary. Collect what is necessary; reconsider what is merely useful.

4

Consider Alternatives

Can the purpose be achieved with less invasive data? Can age range substitute for exact birthdate? Can postcode substitute for full address?

5

Document Decisions

Record necessity assessments including data elements considered, decisions made, and rationale.

3Designing for Minimisation

Build minimisation into system and process design.

1

Required Fields

In forms and interfaces, mark only truly necessary fields as required. Optional fields invite collection of unnecessary data.

2

Progressive Collection

Collect data incrementally as needs arise rather than gathering everything upfront. Ask for delivery address when shipping, not at registration.

3

Default Settings

Configure defaults to collect less rather than more. Users can provide additional data if they choose.

4

Validation Rules

Implement validation that rejects unnecessary precision. If age range suffices, do not accept or store exact birthdates.

5

Collection Limits

Build technical limits that prevent collection beyond necessity. If five comments suffice for feedback, do not build infrastructure for unlimited collection.

4Processing Minimisation

Limit how collected data is used and accessed.

1

Purpose Limitation

Use data only for the purpose for which it was collected. Do not repurpose data for new uses without fresh assessment and, where required, consent.

2

Access Controls

Limit access to those who need data for their function. Customer service may need different access than analytics teams.

3

Aggregation

Where possible, work with aggregated rather than individual-level data. Analytics often do not require identification of specific individuals.

4

Pseudonymisation

Where identification is not needed for processing, pseudonymise data to reduce identification risk while retaining utility.

5Retention Minimisation

Do not retain data beyond necessity.

1

Retention Limits

Establish and enforce retention limits based on necessity, not convenience. Delete data when the purpose is fulfilled.

2

Automated Deletion

Implement automated deletion processes that remove data when retention periods expire.

3

Archive Review

Periodically review archived data. Archives often contain data retained well beyond necessity.

4

Backup Lifecycle

Align backup retention with data retention policies. Backups should not preserve data that should have been deleted.

6Reviewing Existing Holdings

Apply minimisation to data already collected, not just future collection.

1

Data Audit

Review existing data holdings against current processing purposes. Is data being held that is no longer needed?

2

Legacy Cleanup

Delete data from legacy systems that served purposes no longer relevant. Migration projects are opportunities for minimisation.

3

Unnecessary Fields

Identify fields being collected but not used. Consider removing them from collection interfaces.

4

Historical Accumulation

Assess whether historical data depth is justified. Do you need ten years of transaction history or would two years suffice?

7Anonymisation and Pseudonymisation

Where data utility can be preserved without identification, consider anonymisation.

1

Anonymisation Assessment

Evaluate whether purposes can be served by truly anonymised data that cannot identify individuals even when combined with other information.

2

Pseudonymisation Application

Where full anonymisation is not feasible, pseudonymisation reduces risk while maintaining some utility for authorised purposes.

3

Re-identification Risk

Assess re-identification risk for anonymised or pseudonymised data. Supposedly anonymous data can sometimes be re-identified through combination with other sources.

4

Documentation

Document anonymisation and pseudonymisation methods used and the risk assessment supporting their adequacy.

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