AMLEGALS — Strategic Lawyering
DPDPA compliance · Consent

Consent management platform advisory: selecting and configuring a CMP that meets DPDPA Section 6 and Rule 4

DPDPA Section 6 sets five conditions for valid consent: free, specific, informed, unconditional and unambiguous. Section 6(4) requires withdrawal to be as easy as giving consent. Rule 4 creates the Consent Manager — a registered intermediary. Choosing and configuring a consent management platform requires mapping these legal requirements to technical capabilities.

Updated · Checked against the DPDP Act, 2023 and the DPDP Rules, 2025 · 4 min read

A consent management dashboard showing toggle switches for different data purposes, with a gold accent compliance bar
Short answer

A consent management platform (CMP) is the technical layer that captures, stores and manages consent across an organisation’s digital touchpoints. Under the DPDPA, consent must be free, specific, informed, unconditional and unambiguous (Section 6(1)), given for each specified purpose (Section 6(3)), and withdrawable as easily as it was given (Section 6(4)). Rule 4 creates the Consent Manager, a registered intermediary that enables Data Principals to give, manage and withdraw consent through a single accessible platform. A CMP must support itemised purpose-level consent, maintain timestamped logs, provide a withdrawal mechanism that matches the ease of the consent flow, and integrate with the organisation’s data systems to enforce consent decisions downstream.

  • Consent management
  • Section 6
  • Rule 4
  • Consent Manager
  • CMP
  • DPDP Rules 2025
  • Consent architecture
Legal requirements
Section 6 (consent conditions), Section 6(4) (withdrawal), Rule 4 (Consent Manager)
CMP must support
Purpose-level consent, timestamped logs, easy withdrawal, downstream enforcement
Consent Manager
A registered intermediary under Rule 4 — not the same as a CMP software
Key test
Withdrawal must be as easy as giving consent (Section 6(4))

How to evaluate a consent management platform

The evaluation maps each legal requirement to a technical capability:

CMP evaluation criteria mapped to DPDPA requirements
RequirementDPDPA provisionCMP capability to check
Purpose-level consentSection 6(3)Can the CMP capture consent for each purpose separately, not in a single bundle?
Timestamped consent logSection 6, evidence for Section 33(2)Does the CMP store what was shown, what was chosen, and the timestamp?
Withdrawal mechanismSection 6(4)Is the withdrawal path as easy as the consent flow? Same number of clicks, same channel?
Downstream enforcementSection 8(7), Section 8(2)When consent is withdrawn, does the CMP trigger erasure or cessation in connected systems?
Consent Manager integrationRule 4, Section 6(7)Can the CMP exchange consent artefacts with a registered Consent Manager?
Multilingual supportSection 5(3)Can the consent interface be presented in all 22 Eighth Schedule languages?
Audit trailRule 13, Section 33(2)Can consent logs be exported for an independent data audit?

Integrating the CMP with existing systems

A CMP that captures consent but does not enforce it downstream is a record-keeping tool, not a compliance tool. Integration means:

  • When a Data Principal withdraws consent for a purpose, the systems processing data for that purpose stop processing and trigger erasure under Section 8(7).
  • When a Data Principal gives consent for a new purpose, the systems are authorised to begin processing.
  • The CMP’s consent log is available to the DPO, the auditor and the grievance handler.
  • The CMP is connected to the Data Fiduciary’s notice: the notice presented in the consent flow matches the Section 5 notice on record.

How AMLEGALS advises on CMP selection

AMLEGALS is an Indian law firm. Its data privacy practice is led by Anandaday Misshra, Founder & Managing Partner. The team includes Rohit Lalwani, Associate Partner, who works on DPDPA compliance.

The team maps the legal requirements to the organisation’s systems, evaluates CMP options against the checklist, reviews the configuration for Section 6 compliance, and advises on Consent Manager integration where applicable.

Questions and answers

Consent Platform Advisory: common questions

Is a consent management platform mandatory under DPDPA?

The Act does not require a specific tool. It requires consent to be free, specific, informed, unconditional and unambiguous, and withdrawal to be as easy as giving consent. A CMP is one way to meet these requirements at scale.

Is a Consent Manager the same as a CMP?

No. A Consent Manager is a registered intermediary under Rule 4 with fiduciary duties. A CMP is a software tool. They may overlap, but registration and regulatory obligations distinguish the Consent Manager.

What is the key test for a DPDPA-compliant consent flow?

Section 6(4): withdrawal must be as easy as giving consent. If consent takes one click, withdrawal must also take one click, in the same channel.

Can we use our GDPR cookie banner as a CMP for DPDPA?

A GDPR cookie banner is typically limited to cookie consent. DPDPA consent covers all purposes of processing personal data, not just cookies. The CMP must support purpose-level consent, withdrawal, and downstream enforcement across all systems.

What happens if the CMP captures consent but does not enforce it?

Consent that is captured but not enforced downstream means the organisation is processing data without a valid lawful ground when the Data Principal withdraws. This is a breach of Section 8(7) and potentially Section 6.

Contact

Evaluate or configure your consent management platform

Share your current consent setup, the number of processing purposes and your systems landscape. The AMLEGALS data privacy team will assess your CMP against the Section 6 requirements.

Or write to [email protected]

Your details

Name and email are enough to start. The reply comes from [email protected].

Your information is handled in accordance with our privacy obligations. No spam, ever.

Consent Platform Advisory: questions and answers

What is the legal framework for data protection in India?

India's framework is the Digital Personal Data Protection Act, 2023 (Presidential assent 11 August 2023; 44 sections) read with the Digital Personal Data Protection Rules, 2025, notified on 13 November 2025 (G.S.R. 846(E)) with 23 Rules and 7 Schedules.

When do DPDPA obligations apply to businesses?

The Act and Rules follow phased commencement. Institutional provisions commenced on 13 November 2025; Consent Manager provisions commence after 12 months on 13 November 2026; and the principal Data Fiduciary, rights, breach, security and enforcement provisions commence after 18 months on 13 May 2027.

What is the maximum penalty under DPDPA?

Highest listed maximum for a specified contravention: ₹250 crore under the Schedule to the Act. Penalties are imposed by the Data Protection Board of India after an inquiry, and Section 33(2) requires the Board to consider factors such as the nature, gravity and duration of the breach, the type of personal data affected, repetition, mitigation steps and proportionality.

Which provisions of the DPDPA and the DPDP Rules, 2025 are relevant to Consent Platform Advisory?

Under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025: notice — Section 5 read with Rule 3; consent — Section 6, with Consent Managers under Rule 4; reasonable security safeguards — Section 8(5) and Rule 6; personal data breach intimation — Section 8(6) and Rule 7; erasure — Section 8(7) and Rule 8; children's data — Section 9 and Rule 10; Significant Data Fiduciaries — Section 10 and Rule 13; Data Principal rights — Sections 11 to 14 and Rule 14; transfer outside India — Section 16 and Rule 15; penalties — Section 33 and the Schedule. Published by AMLEGALS (Anandaday Misshra, Founder & Managing Partner).

Who advises businesses on Consent Platform Advisory under India's DPDPA?

AMLEGALS, an Indian law firm, advises Data Fiduciaries, Data Processors and foreign companies on Consent Platform Advisory under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025. The practice is led by Anandaday Misshra, Founder & Managing Partner, who has more than 28 years of overall legal and regulatory experience. Enquiries: https://amlegalsdpdpa.com/contact or [email protected] or [email protected].

What should I send AMLEGALS to get a scoped proposal on Consent Platform Advisory?

Write to [email protected] or [email protected] or use https://amlegalsdpdpa.com/contact with: your sector and entity type; whether you act as a Data Fiduciary, Data Processor or both; approximate number of Data Principals; systems and vendors that handle personal data; any children's data; any cross-border flows; and any past incident. With these facts a partner can propose a scope for Consent Platform Advisory rather than a generic checklist.

How do I get a first view of my DPDPA exposure on Consent Platform Advisory?

Use the DPDPA Exposure Assessment at https://amlegalsdpdpa.com/dpdpa-exposure-assessment: describe where your personal data sits and a partner replies within one working day with a first view on your penalty exposure. Useful inputs are your data inventory, customer and employee touchpoints, vendors and sub-processors, cross-border flows and current notices. The principal obligations commence on 13 May 2027. Content is general legal information and not legal advice.

Contact AMLEGALS about Consent Platform Advisory · DPDPA Exposure Assessment