The Consent Manager Innovation
Section 6(9) and the DPDP Rules introduce Consent Managers as a novel institutional innovation in India's data protection architecture.
These entities register with the Data Protection Board and serve as intermediaries. They enable Data Principals to provide, manage, review, and withdraw consent across multiple Data Fiduciaries through a unified interface.
This addresses consent fatigue, where individuals overwhelmed by consent requests either disengage entirely or give blanket approvals without meaningful consideration. Consent Managers must satisfy registration requirements including demonstrated technical capability, interoperability compliance, and financial stability to ensure service continuity. They operate as fiduciaries to Data Principals, creating accountability for consent management integrity.
