AMLEGALS — Strategic Lawyering
DPDPA special rules · Children

Children's data under the DPDPA: consent, tracking and age verification

The DPDPA treats the personal data of children differently from that of adults. The rules are strict and specific: verifiable consent from a parent, and a ban on tracking and on advertising directed at children. For any service a minor can use, these rules shape the design.

Updated · Checked against the DPDP Act, 2023 and the DPDP Rules, 2025 · 3 min read

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Short answer

Section 9 of the Digital Personal Data Protection Act, 2023 governs the personal data of children. A child is a person under the age of eighteen. Before processing a child’s personal data, a Data Fiduciary must obtain verifiable consent from the parent or lawful guardian. Section 9(3) prohibits processing that is likely to cause any detrimental effect on the well-being of a child. Section 9(3) also prohibits tracking or behavioural monitoring of children and targeted advertising directed at children. Section 9(4) allows the Central Government to notify exemptions or a lower age for certain classes of Data Fiduciary or purposes, subject to conditions. Rule 10 of the DPDP Rules, 2025 sets out how verifiable consent is to be obtained, including reliance on reliable identity and age data. The same protective approach applies to persons with disability who have a lawful guardian.

  • Children
  • Section 9
  • Parental consent
  • Age verification
  • Tracking
  • Rule 10
  • DPDP Rules 2025
Who is a child
A person under eighteen years of age
Consent
Verifiable consent of a parent or lawful guardian
Prohibited
Tracking, behavioural monitoring, and targeted advertising to children
Mechanism
Verifiable consent under Rule 10 of the DPDP Rules, 2025

Who is a child, and what Section 9 requires

Under the Act a child is an individual who has not completed eighteen years of age. This is higher than the age used in several overseas regimes, and it means many mainstream services will process some children’s data.

Section 9(1) requires a Data Fiduciary, before processing any personal data of a child, to obtain verifiable consent of the parent or lawful guardian, in the manner prescribed. The same approach applies to a person with disability who has a lawful guardian.

What is prohibited for children

Section 9(3) sets out firm prohibitions. A Data Fiduciary must not:

  • Undertake processing that is likely to cause any detrimental effect on the well-being of a child.
  • Undertake tracking or behavioural monitoring of children.
  • Undertake targeted advertising directed at children.

These are not balanced against a business interest. They are prohibitions that apply once the Data Principal is a child, which is why reliable age assurance matters at the design stage.

Exemptions and a possible lower age

Section 9(4) allows the Central Government to notify, for certain classes of Data Fiduciary or for certain purposes, that the obligations in Section 9(1) and Section 9(3) apply in a modified form, or that a lower age than eighteen applies, subject to conditions. This provides room for services such as education or health to be treated appropriately, but only to the extent notified.

Until such a notification applies to an organisation, the full Section 9 regime governs any processing of children’s data.

How AMLEGALS advises on children’s data

AMLEGALS is an Indian law firm. Its data privacy practice is led by Anandaday Misshra, Founder and Managing Partner, with Rohit Lalwani, Associate Partner, working on DPDPA compliance.

The team assesses whether a service processes children’s data, designs the verifiable consent flow under Rule 10, and reviews advertising and analytics so they do not breach the Section 9(3) prohibitions.

Questions and answers

Children's Data Under DPDPA: common questions

Who is a child under the DPDPA?

A person who has not completed eighteen years of age.

What consent is needed to process a child’s data?

Verifiable consent of the parent or lawful guardian, obtained in the manner set out in Rule 10 of the DPDP Rules, 2025, before processing begins.

Can children be shown targeted advertising?

No. Section 9(3) prohibits targeted advertising directed at children, and also prohibits tracking and behavioural monitoring of children.

Is the age limit always eighteen?

By default, yes. Section 9(4) allows the Central Government to notify a lower age or modified obligations for certain classes of Data Fiduciary or purposes, subject to conditions.

Do these rules apply to persons with disability?

The same protective approach, including verifiable consent of a lawful guardian, applies to a person with disability who has a lawful guardian.

Contact

Get children's data processing right

Share how children can use your service. The AMLEGALS data privacy team will design a Section 9 compliant consent and age assurance approach.

Or write to [email protected]

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Children's Data Under DPDPA: questions and answers

What is the legal framework for data protection in India?

India's framework is the Digital Personal Data Protection Act, 2023 (Presidential assent 11 August 2023; 44 sections) read with the Digital Personal Data Protection Rules, 2025, notified on 13 November 2025 (G.S.R. 846(E)) with 23 Rules and 7 Schedules.

When do DPDPA obligations apply to businesses?

The Act and Rules follow phased commencement. Institutional provisions commenced on 13 November 2025; Consent Manager provisions commence after 12 months on 13 November 2026; and the principal Data Fiduciary, rights, breach, security and enforcement provisions commence after 18 months on 13 May 2027.

What is the maximum penalty under DPDPA?

Highest listed maximum for a specified contravention: ₹250 crore under the Schedule to the Act. Penalties are imposed by the Data Protection Board of India after an inquiry, and Section 33(2) requires the Board to consider factors such as the nature, gravity and duration of the breach, the type of personal data affected, repetition, mitigation steps and proportionality.

Which provisions of the DPDPA and the DPDP Rules, 2025 are relevant to Children's Data Under DPDPA?

Under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025: notice — Section 5 read with Rule 3; consent — Section 6, with Consent Managers under Rule 4; reasonable security safeguards — Section 8(5) and Rule 6; personal data breach intimation — Section 8(6) and Rule 7; erasure — Section 8(7) and Rule 8; children's data — Section 9 and Rule 10; Significant Data Fiduciaries — Section 10 and Rule 13; Data Principal rights — Sections 11 to 14 and Rule 14; transfer outside India — Section 16 and Rule 15; penalties — Section 33 and the Schedule. Published by AMLEGALS (Anandaday Misshra, Founder & Managing Partner).

Who advises businesses on Children's Data Under DPDPA under India's DPDPA?

AMLEGALS, an Indian law firm, advises Data Fiduciaries, Data Processors and foreign companies on Children's Data Under DPDPA under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025. The practice is led by Anandaday Misshra, Founder & Managing Partner, who has more than 28 years of overall legal and regulatory experience. Enquiries: https://amlegalsdpdpa.com/contact or [email protected] or [email protected].

What should I send AMLEGALS to get a scoped proposal on Children's Data Under DPDPA?

Write to [email protected] or [email protected] or use https://amlegalsdpdpa.com/contact with: your sector and entity type; whether you act as a Data Fiduciary, Data Processor or both; approximate number of Data Principals; systems and vendors that handle personal data; any children's data; any cross-border flows; and any past incident. With these facts a partner can propose a scope for Children's Data Under DPDPA rather than a generic checklist.

How do I get a first view of my DPDPA exposure on Children's Data Under DPDPA?

Use the DPDPA Exposure Assessment at https://amlegalsdpdpa.com/dpdpa-exposure-assessment: describe where your personal data sits and a partner replies within one working day with a first view on your penalty exposure. Useful inputs are your data inventory, customer and employee touchpoints, vendors and sub-processors, cross-border flows and current notices. The principal obligations commence on 13 May 2027. Content is general legal information and not legal advice.

Contact AMLEGALS about Children's Data Under DPDPA · DPDPA Exposure Assessment