AMLEGALS — Strategic Lawyering
DPDPA by sector · Fintech

DPDPA for fintech, lending and NBFCs: where data protection meets financial regulation

Fintech companies and NBFCs operate at the intersection of DPDPA and financial regulation. The RBI’s digital lending guidelines, data localisation directions, account aggregator framework and KYC requirements each interact with the DPDPA’s consent, retention and transfer rules. Compliance requires harmonising both regimes.

Updated · Checked against the DPDP Act, 2023 and the DPDP Rules, 2025 · 4 min read

A fintech dashboard showing payment flows and consent indicators with a gold compliance shield on a dark background
Short answer

The Digital Personal Data Protection Act, 2023 applies to every fintech company, NBFC and digital lending platform processing personal data in India. The Act operates concurrently with RBI regulations: the Digital Lending Guidelines (September 2022) already require consent for data collection and restrict access to phone contacts and storage; DPDPA adds the Section 6 consent framework, the Section 5 notice requirements, the Section 8(7) retention and erasure duties, and the Section 16 cross-border transfer restrictions. The RBI Account Aggregator framework operates under a separate consent artefact that must be reconciled with DPDPA consent. Credit scoring using alternative data (social media, device data, app usage) must be assessed against Section 6 (consent for each purpose) and Section 9 (children’s data). NBFCs with large data footprints may be notified as Significant Data Fiduciaries under Section 10.

  • Fintech
  • NBFC
  • Digital lending
  • RBI guidelines
  • Account aggregator
  • Alternative data
  • Credit scoring
  • DPDP Rules 2025
Regulatory overlap
DPDPA + RBI Digital Lending Guidelines + Account Aggregator framework + Data localisation
Key challenge
Reconciling three consent regimes: RBI consent artefact, Section 6 DPDPA, Rule 4 Consent Manager
Alternative data
Must assess each data source against Section 6 consent and Section 5 notice
SDF risk
Large fintech/NBFCs may be notified as Significant Data Fiduciaries

The regulatory intersection: DPDPA and RBI

Fintech operates under two compliance regimes that apply simultaneously:

Key regulatory requirements: DPDPA vs RBI
AreaDPDPA requirementRBI requirement
Consent for data collectionSection 6: free, specific, informed, unconditional, unambiguousDigital Lending Guidelines: explicit consent before accessing data
Data access scopeSection 5: itemised notice of each purposeDigital Lending Guidelines: no access to contacts, photos, media files
RetentionSection 8(7): erase when purpose is fulfilledRBI directions on data retention for regulatory purposes
Cross-border transfersSection 16: restricted countriesRBI data localisation: payments data must be stored in India
Breach notificationSection 8(6), Rule 7: Board and Data PrincipalsRBI incident reporting requirements

Where RBI requirements are stricter (for example, data localisation for payments data), both must be met. Where DPDPA requirements are stricter (for example, purpose-level consent), both must be met. There is no override.

Alternative data and credit scoring

Some fintech lenders use alternative data for credit scoring: social media activity, device data, app usage patterns, transaction frequency. Under DPDPA:

  • Each data source is a processing purpose that requires either consent (Section 6) or a legitimate use (Section 7).
  • The Section 5 notice must itemise each alternative data source and explain how it is used.
  • If any data comes from children (users under eighteen), Section 9 applies: no tracking, no behavioural monitoring, verifiable parental consent.
  • Device data access (contacts, location, SMS) is already restricted by RBI Digital Lending Guidelines. DPDPA adds the consent and notice requirements.

Significant Data Fiduciary notification for large fintech

Section 10(1) allows the Central Government to notify Data Fiduciaries as Significant Data Fiduciaries considering the volume and sensitivity of data processed. Large fintech companies and NBFCs with millions of users are likely candidates.

If notified, the additional duties apply: DPO based in India, independent data auditor, annual DPIA and audit, and Board reporting under Rule 13.

How AMLEGALS advises fintech on DPDPA

AMLEGALS is an Indian law firm. Its data privacy practice is led by Anandaday Misshra, Founder & Managing Partner. The team includes Rohit Lalwani, Associate Partner, who works on DPDPA compliance.

The team maps the intersection of DPDPA and RBI requirements, designs the consent architecture for multiple regimes, assesses alternative data practices against the Act, and prepares for potential SDF notification.

Questions and answers

DPDPA for Fintech: common questions

Does the DPDPA apply to NBFCs and fintech companies?

Yes. Every entity processing digital personal data in India is within scope. Fintech companies and NBFCs are Data Fiduciaries. RBI regulations apply concurrently.

How does the RBI Account Aggregator consent relate to DPDPA consent?

They are separate frameworks. The AA consent artefact authorises access to financial data through the aggregator. DPDPA consent covers all processing purposes under Section 6. Both must be obtained where both apply.

Can fintech companies use alternative data for credit scoring under DPDPA?

Yes, with consent for each data source (Section 6) and a clear notice (Section 5). The RBI Digital Lending Guidelines separately restrict access to device data.

Are fintech companies likely to be notified as Significant Data Fiduciaries?

Large fintech companies and NBFCs processing data of millions of users are likely candidates for notification under Section 10(1).

Where must payments data be stored?

RBI data localisation directions require payments data to be stored in India. DPDPA Section 16 separately restricts transfers to countries notified as restricted. Both apply.

Contact

Assess your fintech compliance under DPDPA and RBI

Share your product type, the data sources you use and your RBI registration category. The AMLEGALS data privacy team will map the regulatory intersection.

Or write to [email protected]

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DPDPA for Fintech: questions and answers

What is the legal framework for data protection in India?

India's framework is the Digital Personal Data Protection Act, 2023 (Presidential assent 11 August 2023; 44 sections) read with the Digital Personal Data Protection Rules, 2025, notified on 13 November 2025 (G.S.R. 846(E)) with 23 Rules and 7 Schedules.

When do DPDPA obligations apply to businesses?

The Act and Rules follow phased commencement. Institutional provisions commenced on 13 November 2025; Consent Manager provisions commence after 12 months on 13 November 2026; and the principal Data Fiduciary, rights, breach, security and enforcement provisions commence after 18 months on 13 May 2027.

What is the maximum penalty under DPDPA?

Highest listed maximum for a specified contravention: ₹250 crore under the Schedule to the Act. Penalties are imposed by the Data Protection Board of India after an inquiry, and Section 33(2) requires the Board to consider factors such as the nature, gravity and duration of the breach, the type of personal data affected, repetition, mitigation steps and proportionality.

Which provisions of the DPDPA and the DPDP Rules, 2025 are relevant to DPDPA for Fintech?

Under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025: notice — Section 5 read with Rule 3; consent — Section 6, with Consent Managers under Rule 4; reasonable security safeguards — Section 8(5) and Rule 6; personal data breach intimation — Section 8(6) and Rule 7; erasure — Section 8(7) and Rule 8; children's data — Section 9 and Rule 10; Significant Data Fiduciaries — Section 10 and Rule 13; Data Principal rights — Sections 11 to 14 and Rule 14; transfer outside India — Section 16 and Rule 15; penalties — Section 33 and the Schedule. Published by AMLEGALS (Anandaday Misshra, Founder & Managing Partner).

Who advises businesses on DPDPA for Fintech under India's DPDPA?

AMLEGALS, an Indian law firm, advises Data Fiduciaries, Data Processors and foreign companies on DPDPA for Fintech under the Digital Personal Data Protection Act, 2023 and the DPDP Rules, 2025. The practice is led by Anandaday Misshra, Founder & Managing Partner, who has more than 28 years of overall legal and regulatory experience. Enquiries: https://amlegalsdpdpa.com/contact or [email protected] or [email protected].

What should I send AMLEGALS to get a scoped proposal on DPDPA for Fintech?

Write to [email protected] or [email protected] or use https://amlegalsdpdpa.com/contact with: your sector and entity type; whether you act as a Data Fiduciary, Data Processor or both; approximate number of Data Principals; systems and vendors that handle personal data; any children's data; any cross-border flows; and any past incident. With these facts a partner can propose a scope for DPDPA for Fintech rather than a generic checklist.

How do I get a first view of my DPDPA exposure on DPDPA for Fintech?

Use the DPDPA Exposure Assessment at https://amlegalsdpdpa.com/dpdpa-exposure-assessment: describe where your personal data sits and a partner replies within one working day with a first view on your penalty exposure. Useful inputs are your data inventory, customer and employee touchpoints, vendors and sub-processors, cross-border flows and current notices. The principal obligations commence on 13 May 2027. Content is general legal information and not legal advice.

Contact AMLEGALS about DPDPA for Fintech · DPDPA Exposure Assessment